3 Reasons Why Your Business Needs a Website
If you’re reading this, you probably already know you’re in the digital era. This means you can complete almost any task online, from grocery shopping to scheduling critical healthcare appointments. In fact, it’s likely that an online search is the one of the first steps in most of your purchasing decisions. If that’s true, then you can assume that your future customers and clients do the exact same thing.
According to Salesforce State of Commerce 2024, 54% of revenue is expected to come from digital channels by 2025 (up from 42% in 2023). Online purchasing isn’t going anywhere and occupying that space is a critical move for your business to make to stay competitive.
Whether you’re a restaurant, clothing boutique, author, or even mental health professional, you can benefit from having your own online real estate outside of just your social media platform.
Here are 3 reasons why having your own website as a business is important and necessary:
It can give your business credibility
Say a consumer comes across your business name, or has an interaction with your product through a friend and would like to know more - a website provides a source of truth for the consumer to connect with you. Consumers are naturally skeptical about where they spend their money - especially online where it can be hard to build rapport. Having a well-built website can add legitimacy to your business, especially if it’s new! Being able to read the company's history, learn about their offerings and services, see examples of their product or work, and get an idea of their personality can help consumers feel more comfortable working with you. A well built site shows that true consideration went into the development of your business and can ensure you appear professional and reliable.
You can appeal to new clientele through SEO
One of the first things consumers do when looking for a new product or service is search online. With proper SEO, you can drive traffic directly to your website and your business. SEO, or Search Engine Optimization is a way of improving your website to increase its visibility in search engines like Google, and Bing. A property optimized site will guide your target consumer to your business and, ideally, lead to conversions when they see your business meets their needs. There is no one-size-fits-all approach to SEO, and there is a bit of a learning curve to its implementation, however - a properly optimized website is a gold mine for appealing to new potential customers.
It can make your business more accessible
On top of legitimacy and acquisition benefits, there are also accessibility benefits to having a primary landing page - primarily geographical benefits! If you design any custom product, work with artists, offer virtual services, and Working in tandem with your social media channels to sell directly on your own site increases access to your product or service for a wide net of potential customers. Clients are no longer limited to users of your social media channels, or any geographical barriers.
If you’re fully convinced that your business needs to move forward with a website, The Kinnect would be honored to help you make the move. We offer a variety of site builds from a simple landing page, to more complex and layered content all in a format that's easily accessible to you. Fill out an inquiry form to get Kinnected with us today!
Relevant Links:
- The Importance of Website Design in the Digital Age - Forbes
- Accessibility in Web Design: Why It Matters and How to Get Started - Smashing Magazine
- Mobile Optimization: The Key to Success in 2024 - Search Engine Journal
- SEO Trends to Watch in 2024 - Search Engine Journal
- Building Trust Online: Tips for Enhancing Website Credibility - Nielsen Norman Group